EconPapers    
Economics at your fingertips  
 

Millennial consumers in the convenience food market

Barska Anetta
Additional contact information
Barska Anetta: Ph.D. University of Zielona Góra, Faculty of Economics and Management, Zielona Góra, Poland

Management, 2017, vol. 22, issue 1, 251-264

Abstract: Millennial consumers in the convenience food market The demand for food products is gradually increasing, which is why understanding consumer behavior in the convenience food market is an important issue. Knowledge in this field may be useful in the process of developing marketing strategies. The purpose of the article is to present the attitude towards convenience food of the representatives of Generation Y (also known as millennials). Literature analysis and results of the author’s own surveys were used in the research proceedings. The research was conducted on a group of 364 millennial consumers living in the border area of Southwestern.

Keywords: convenience food; generation Y; Millennial; consumer behavior; correspondence analysis; survey (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/manment-2018-0018 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmen:v:22:y:2017:i:1:p:251-264:n:18

DOI: 10.2478/manment-2018-0018

Access Statistics for this article

Management is currently edited by Janina Stankiewicz

More articles in Management from Sciendo
Bibliographic data for series maintained by Peter Golla ().

 
Page updated 2025-03-20
Handle: RePEc:vrs:manmen:v:22:y:2017:i:1:p:251-264:n:18