Servitization as a Concept for Managing the Development of Small and Medium-sized Enterprises
Lachiewicz Stefan,
Matejun Marek,
Pietras Paweł and
Szczepańczyk Maciej
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Lachiewicz Stefan: Lodz University of Technology, Faculty of Management and Production EngineeringPoland
Matejun Marek: Lodz University of Technology, Faculty of Management and Production EngineeringPoland
Pietras Paweł: Ph.D. Lodz University of Technology, Faculty of Management and Production Engineering Poland
Szczepańczyk Maciej: Ph.D. Lodz University of Technology, Faculty of Management and Production Engineering Poland
Management, 2018, vol. 22, issue 2, 80-94
Abstract:
The aim of the article is to present the key features, stages, advantages and threats of servitization as a concept for managing the development of small and medium-sized enterprises. A literature review and empirical research carried out in the form of a case study of the medium-sized company Mikomax sp. z o.o. from Poland served to achieve the aim of the article. The obtained results indicate a significant role of servitization in the development of the analyzed company. A phased approach to the implementation of this concept has been identified, requiring a number of changes to be made in the management systems of the enterprise. Servitization is a source of strategic, marketing and financial benefits for the company, and the management plans to further develop servitization activities aimed at expanding its market offer and building a sustainable competitive advantage.
Keywords: servitization; services; company development management; small business; modern concepts of management (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmen:v:22:y:2018:i:2:p:80-94:n:5
DOI: 10.2478/manment-2018-0024
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