The Impact of Social Media Sites on Developing Consistently among Students to Achieve Responsible Behaviour: A Field Study for Students of Northern Border University

Benarous Djamel, Al-Enezi Hamood and Louail Bilal
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Benarous Djamel: Ph.D., Faculty of Economic, Commercial and Management Sciences, University of Batna 1, – Algeria
Al-Enezi Hamood: Ph.D., Northern Border University, Saudi Arabia
Louail Bilal: Ph.D., Faculty of Economic, Commercial and Management Sciences, University of M’Hamed BOUGARA Boumerdes, Algeria

Management, 2022, vol. 26, issue 1, 36-62

Abstract: The aim of this study was to determine the influence of social media on students’ awareness of responsible behaviour during the COVID-19 pandemic. The field study was carried out with a sample of 726 students from Northern Border University. Data were collected from electronically retrieved questionnaires via various communication channels and analysed using hierarchical linear regression. The study found a relationship between the use of social media sites and awareness among students, affected by age differences. With the emergence of the COVID-19 pandemic, universities face the challenge of ensuring precautionary guidelines to prevent the virus are followed while educating their students, and social media plays a significant role in disseminating this information. Therefore, studying how social media helps develop students’ awareness can contribute to addressing some of the problems faced by decisionmakers in Saudi universities.

Keywords: Social Media; Consistently; Responsible Behaviour; Northern Border University (search for similar items in EconPapers)
JEL-codes: D83 L10 M10 M39 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmen:v:26:y:2022:i:1:p:36-62:n:5

DOI: 10.2478/manment-2019-0083

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