Marketing – from Information to Decision Journal

2018 - 2020

Current editor(s): Ciprian-Marcel Pop

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Does Economic Growth and Inflation Impact Consumer Confidence during a Pandemic? An Empirical Analysis in EU Countries pp. 5-13: Bătrâncea Larissa
Culture, Privacy, and Trust in E-commerce pp. 14-26: Peter Broeder
Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research pp. 27-44: Raluca Ciornea
Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination pp. 45-57: Drule Alexandra M., Băcilă Mihai F., Souca Luiza M. and Raluca Ciornea
Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria pp. 58-66: Fatoki Oluwaseyi Philip and Fatoki Toluwase Hezekiah

Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison pp. 5-17: Băcilă Mihai F., Raluca Ciornea, Drule Alexandra M. and Cohut Andreea M.
The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones pp. 18-34: Moldovan Răzvan A. and Raluca Ciornea
Does Emotional Value Play a Role in the Relationship between Risk and Loyalty? pp. 35-42: Andrei Scridon
Revitalizing Rural Tourism through Creative Tourism: the Role and Importance of the Local Community pp. 43-50: Souca Maria Luiza
Local Citizens Influence on the Company’s CSR Communication pp. 51-56: Zieita Younes and Chenag Samiha

Colour in Online Advertising: Going for Trust, Which Blue is a Must? pp. 5-15: Peter Broeder and Snijder Hessel
It’s a Relationship Business! An Embedded Network’s Internationalization as a Process of Sense-Giving and Sensemaking: The Case of Japan, Shipping Industry pp. 16-29: Járfás Zsuzsanna
The Integration of Behavioural Change Models in Social Marketing Programs in Public Health pp. 30-39: Savciuc Oxana and Timotin Alina
A First-Mover Lost Market Opportunity: a Case Study pp. 40-49: Shahriar Shamsul Huq Bin, Islam Mahbub Ul, Khan Md. Fayjullah, Arafat Sayed and Rahman Saifur
Instruments of Developing Social Marketing in Public Health pp. 50-60: Timotin Alina

The Informational Support in Educational Marketing Decision-Making Process in the Republic of Moldova pp. 5-11: Casap Lucia
The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism pp. 14-26: Herle Flavia - Andreea
Internationalization of Japanese Business Groups – Literature Review pp. 27-41: Járfás Zsuzsanna
Service Recovery Strategies versus Customers’ Expectations, Race for Sustainability: a Qualitative Study on Micro Brands pp. 42-53: Bin Shahriar Shamsul Huq, Khan Md. Fayjullah, Arafat Sayed and Islam Mahbub Ul
Inspire to Hire and Win the War for Talents pp. 54-66: Șupeală Doru

Colour Preference of Online Consumers: a Cross- Cultural Perspective pp. 1-11: Peter Broeder and Scherp Evelien
Introduction in the Shopping Centre Sector from Romania - a Brief Inventory of the 24 Biggest Cities - as of July 2017 pp. 12-28: Micu Cosmin Bogdan
Students’ Total Experience within a Romanian Public University pp. 29-40: Pop Ciprian Marcel, Băcilă Mihai Florin and Slevaș-Stanciu Clarisa Doriana
Tokaj Wine Region as a World Heritage Site Complex Development Opportunities pp. 41-48: Szakál Zoltán
European Union Integration Impact on Romanian SMEs Performance pp. 49-58: Achim Sorin Adrian, Pintea Mirela Oana and Andrei Scridon