 It’s a Relationship Business! An Embedded Network’s Internationalization as a Process of Sense-Giving and Sensemaking: The Case of Japan, Shipping IndustryJárfás Zsuzsanna ()
Marketing – from Information to Decision Journal, 2019, vol. 2, issue 1, 16-29 Abstract: This is an exploratory study, it seeks to understand internationalization of a business group as a process of sense-making on the individual level. The focus of the enquiry is a Japanese shipping group, bulk cargo segment and seeks to answer the question how a network’s administrative heritage enables and/or inhibits the performance of relationship management processes in the context of multiple embeddedness and internationalization. The study finds, that the industry at large and the Japanese Business Group (JBG) as institutions act as enablers for the effective management of existing relationships worldwide by delegating action to the field through standardized processes and shared understandings. As for identifying and developing new relational opportunities, JBG as an institution inhibits coordination and sensemaking capabilities by its strict vertical power hierarchy and a concentration of authority and resources in headquarters. Keywords: Internationalization; Business groups; Sensemarketing; Relationship management; Empirical study (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:vrs:mfitdj:v:2:y:2019:i:1:p:16-29:n:2 Access Statistics for this article Marketing – from Information to Decision Journal is currently edited by Ciprian-Marcel Pop More articles in Marketing – from Information to Decision Journal from Sciendo |
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