Local Citizens Influence on the Company’s CSR Communication

Zieita Younes () and Chenag Samiha
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Zieita Younes: 8 Mai 1945 University of Guelma, Faculty of Humanities and Social Sciences, Algeria
Chenag Samiha: Manouba University, High Business School, Tunisia

Marketing – from Information to Decision Journal, 2019, vol. 2, issue 2, 51-56

Abstract: According to Stakeholders Theory, we believe that the companies’ will to communicate about their Corporate Social Responsibility (CSR) actions, can be fed by their stakeholders’ influence. Hence, we aim through this study to know the extent to which the local citizens of Annaba, as external stakeholders, influence Fertial’s CSR communication. To fulfil this purpose, we have used an online survey in order to collect quantitative data from residents of Annaba. Results show that locals have high expectations regarding Fertial’s environmental and social information. Nevertheless, they do not have serious influence on Fertial’s CSR communication, because they do not exert impactful pressures to incite this company to communicate more about its CSR engagements.

Keywords: CSR communication; SCRS; Stakeholders’ theory; Local citizens’ influence (search for similar items in EconPapers)
JEL-codes: M14 M37 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mfitdj:v:2:y:2019:i:2:p:51-56:n:5

DOI: 10.2478/midj-2019-0010

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