Shopping Behavior Among Urban Women

Wahyuddin Muhammad, Setyawan Anton A. and Nugroho Sidiq Permono
Additional contact information
Nugroho Sidiq Permono: Faculty of Economic and Business Universitas Muhammadiyah Surakarta Jl. A Yani Tromol Pos 1 Pabelan Kartasura, Indonesia

Mediterranean Journal of Social Sciences, 2017, vol. 8, issue 1, 306-311

Abstract: This research was aimed to analyze the difference of men and women in Surakarta in perceiving the shopping value. The values were classified into the hedonic and utilitarian value. Hedonic value occurs when consumers rely on their emotional, social, and psychological aspect, while utilitarian value is more concerned with the functional aspect in carrying out the activity. Result showed that there was difference perception between men and women as retail consumers. In this study, women tended to have hedonic value as their shopping orientation, while men tended to have utilitarian orientation. It implied that gender was an important aspect in structuring business position and segmentation in retail industry.

Keywords: shopping value; hedonic; utilitarian; gender. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.5901/mjss.2017.v8n1p306 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mjsosc:v:8:y:2017:i:1:p:306-311:n:32

DOI: 10.5901/mjss.2017.v8n1p306

Access Statistics for this article

Mediterranean Journal of Social Sciences is currently edited by Alessandro Figus

More articles in Mediterranean Journal of Social Sciences from Sciendo
Bibliographic data for series maintained by Peter Golla ().