The Business Model Approach in Entrepreneurship Education: Impact on Undergraduates′ Enterprise Potential

Francisco J. García-Rodríguez (), Gutiérrez-Taño Desiderio and Ruiz-Rosa Inés
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Gutiérrez-Taño Desiderio: Professor of Commercialization and Market Research, Universidad de La Laguna, San Cristóbal de La Laguna, Spain
Ruiz-Rosa Inés: Professor of Financial Economics, Universidad de La Laguna, San Cristóbal de La Laguna, Spain

Mediterranean Journal of Social Sciences, 2017, vol. 8, issue 3, 11-17

Abstract: Parallel to the consolidation of Business Model approach in different fields of Management, a delay is detected in its application to entrepreneurship education. These applications should conceivably be paralleled by a gradual adaptation of the methodological approaches, with educational establishments incorporating the business model focus and foundations and evaluating the results of its use. The current work aims to constitute an advance in this direction. The paper reports on the results-in terms of the improvement in enterprise potential-of an experiment testing two different pedagogical methodologies in entrepreneurship education on two groups of students studying for degrees in Building Engineering at a Spanish university: a classic methodology based on the development of a business plan, and a new one based on the business model. The results show that students assigned to the methodology based on the business model had a significantly higher level of enterprise potential.

Keywords: entrepreneurship education; pedagogical methodology; business model; business plan; enterprise potential (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mjsosc:v:8:y:2017:i:3:p:11-17:n:2

DOI: 10.5901/mjss.2017.v8n3p11

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