Segmentation and Perceived Value of a Tourist Destination: The Case of Dominican Republic

Tenor Peña María de los Ángeles, Pérez Gálvez Jesús Claudio, López-Guzmán Tomás and Medina Viruel Miguel Jesús
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Tenor Peña María de los Ángeles: Department of Applied Economics, Faculty of Law and Economics and Business Studies, University of Córdoba
Pérez Gálvez Jesús Claudio: Department of Applied Economics, Faculty of Law and Economics and Business Studies, Agri-Food Campus of International Excellence, ceiA3, University of Córdoba, Spain
López-Guzmán Tomás: Department of Applied Economics, Faculty of Labour Sciences, Agri-Food Campus of International Excellence, ceiA3, University of Córdoba, Spain
Medina Viruel Miguel Jesús: Department of Applied Economics, Faculty of Law and Economics and Business Studies, Agri-Food Campus of International Excellence, ceiA3, University of Córdoba, Spain

Mediterranean Journal of Social Sciences, 2017, vol. 8, issue 5, 59-72

Abstract: The main objective of this paper is to make an analysis of the relationships between three fundamental constructs in every tourist destination - the perceived value of the attributes of destination, satisfaction and loyalty. Taking into account the perceived value of the tourists who visit this country, three types of visitors have been identified that are considered valid and useful for segmenting the Dominican Republic as a tourist destination: a high perception tourist, a tourist average and a low perception tourist. The attributes valued by the tourists reveal that the perceptive dimension relates to the tourism services and infrastructures of a destination discriminate in a significant way in the degree of satisfaction and attitudinal loyalty declared by the visitors. The conclusions show the need to consider the perceived value of the satisfied and loyal tourist as an essential tool for the Dominican Republic to continue to grow as a tourist destination.

Keywords: Perceived value; segmentation; satisfaction; loyalty; Dominican Republic (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mjsosc:v:8:y:2017:i:5:p:59-72:n:6

DOI: 10.1515/mjss-2017-0024

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