Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Pilelienė Lina () and Grigaliūnaitė Viktorija ()
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Pilelienė Lina: PhD, professor at Vytautas Magnus University, Faculty of Economics and Management, S. Daukanto 28, Kaunas, LT-44246, tel.: +370 37 327856, fax: +370 37 327857
Grigaliūnaitė Viktorija: PhD student, lecturer at Vytautas Magnus University, Faculty of Economics and Management, S. Daukanto 28, Kaunas, LT-44246, tel.: +370 37 327856, fax: +370 37 327857

Management of Organizations: Systematic Research, 2018, vol. 80, issue 1, 101-114

Abstract: The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Keywords: choice behaviour; cosmetics; gender differences; market segmentation (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:morgsr:v:80:y:2018:i:1:p:101-114:n:7

DOI: 10.1515/mosr-2018-0016

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