Customer Engagement through Using Anime Stylized Advertisement

Klebanskaja Nina () and Andriukhanova Olena ()
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Klebanskaja Nina: doctor of social sciences, assoc. professor of marketing at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. K. Donelaičio str. 58, 44248, Kaunas, Lithuania.
Andriukhanova Olena: Master student at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania.; K. Donelaičio str. 58, 44248, Kaunas, Lithuania.

Management of Organizations: Systematic Research, 2018, vol. 80, issue 1, 37-47

Abstract: The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Keywords: customer engagement; factors influence on customer engagement; advertisement; anime (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:morgsr:v:80:y:2018:i:1:p:37-47:n:3

DOI: 10.1515/mosr-2018-0012

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