Research on the Development and Implementation of an Innovative Dairy Product

Tiţa Mihaela () and Shamtsyan Mark ()
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Tiţa Mihaela: “Lucian Blaga” University of Sibiu, Romania
Shamtsyan Mark: St. Petersburg State Institute of Technology, Technical University St. Petersbug, Russia

Management of Sustainable Development, 2017, vol. 9, issue 2, 59-61

Abstract: This research studies the perceptions of consumers regarding the consumption of products like cheese with flavored plants. The aromatic plants enrich the products with bioactive substances beneficial to the human body, or change their sensory qualities. We used the Swot analysis because it has a strong qualitative character for all functional domains within a company, especially in research and development of new products. The questionnaire has questions which collects the information necessary to achieve the objectives of the research

Keywords: perception; bioactive compounds; qualitative (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:msudev:v:9:y:2017:i:2:p:59-61:n:8

DOI: 10.1515/msd-2017-0022

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