Marketing of Personnel in the Sphere of Housing and Communal Services

Konyev Anna (), Dolgalova Olena () and Yeshchenko Maryna ()
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Konyev Anna: Heilbronn University, Reinhold Würth University, Campus Künzelsau, Daimler Street 22, City of Künzelsau, Germany, Phone No.: +49 173 48 208 79
Dolgalova Olena: Prof. dr. Donbas National Academy of Civil Engineering and Architecture, Ukraine, Heroiv Nebesnoi Sotni str., 14, Kramatorsk, Donetsk reg., Ukraine, Phone No.: +380 95 533 54 72
Yeshchenko Maryna: Assoc. Prof. Donbas National Academy of Civil Engineering and Architecture, Ukraine, Heroiv Nebesnoi Sotni str., 14, Kramatorsk, Donetsk reg., Ukraine, Phone No.: +380 50 589 14 47

Management Theory and Studies for Rural Business and Infrastructure Development, 2022, vol. 44, issue 1, 52-60

Abstract: The article studies the main personnel problems of housing and communal sphere enterprises and the reasons for their occurrence. The use of personnel marketing will allow to solve these problems, as well as to determine ways of calculating the qualitative and quantitative need for personnel. Personnel marketing will promote the inflow of qualitative and highly professional human resources in the housing and communal sphere, contribute to the creation of optimal working conditions that increase the production activity, form the conditions of motivation for employees, and a new view of labor in the housing and communal sphere. The key area in personnel marketing is to determine the quantitative and qualitative need for personnel. The article provides basic methods for calculating the need. Knowledge of this indicator will allow the organization to correctly calculate the cost of acquisition and further use of personnel, determine the optimal way and sources to cover the needs. Based on the studied data the system of external and internal tools for personnel marketing that can improve the performance of enterprises of housing and communal services and create an attractive image for potential employees of the industry is also developed.

Keywords: housing and communal services; external and internal marketing of personnel; personnel problems in housing and communal services; methods of assessment of personnel needs; monitoring (search for similar items in EconPapers)
JEL-codes: M12 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:44:y:2022:i:1:p:52-60:n:2

DOI: 10.15544/mts.2022.06

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