The Possibilities of Using Projective Planning in Creating and Presenting Value to the Consumer in the Catering Sector

Juozauskas Ernestas (), Kiyak Deimena () and Šneiderienė Agnė ()
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Juozauskas Ernestas: Mg., Klaipėda University, S. Nėries str. 5. Klaipeda, Lithuania
Kiyak Deimena: PhD., Klaipėda University, S. Nėries str. 5. Klaipeda, Lithuania
Šneiderienė Agnė: PhD., Klaipėda University, S. Nėries str. 5. Klaipeda, Lithuania

Management Theory and Studies for Rural Business and Infrastructure Development, 2022, vol. 44, issue 4, 421-434

Abstract: Seeking out value deals is becoming a daily routine for today’s consumers. Thus, creating and delivering value is now one of the most crucial elements necessary for organizations to survive in the market. The creation of service value for the user is characterized by specificity due to the intangibility of the service itself, inseparable from its provider. Consumers are seeking autonomous experiences, and organizations must increasingly focus on meeting such expectations. Projection planning technologies can be applied in the catering sector to create an autonomous consumer experience and increase its value. The purpose of the article examining the possibilities of using projection planning in creating and presenting value to the consumer in the catering sector is to determine which methods of presenting projection planning technology would create the greatest value. The analysis of the scientific literature enables the identification of the prospects of projection planning technology in the catering sector, and the results of the conducted quantitative survey aid determining which elements of projection planning technology are the most important to Lithuanian restaurant customers.

Keywords: consumer value; data analysis; restaurants; survey; innovations (search for similar items in EconPapers)
JEL-codes: C19 C83 D11 L83 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:44:y:2022:i:4:p:421-434:n:3

DOI: 10.15544/mts.2022.42

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