Ukraine’s Social Service Marketing System as a Tool of Support Management Decisions in Wartime

Lutsiak Vitalii (), Kovtun Olena (), Ostapchuk Anatolii () and Khlystun Denys ()
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Lutsiak Vitalii: Doc., of Economics, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine
Kovtun Olena: PhD in Economics, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine
Ostapchuk Anatolii: PhD in Economics, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine
Khlystun Denys: Postgraduate student, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine

Management Theory and Studies for Rural Business and Infrastructure Development, 2022, vol. 44, issue 4, 451-460

Abstract: With the aid of state institutions, which are responsible for processing, quick responses to, and issuing requests for additional assistance in resolving weighty matters, effective engagement between the public and the executive authorities should be carried out during times of war. The purpose of the study is to demonstrate the value of citizen-government contact during a war by evaluating cost of Government Contact Center services. The challenging research objectives were resolved using techniques including basic statistical analysis, comparison, content-analysis of secondary data, observation, and generalization. The economic value of interaction between citizens and executive authorities through the use of the services of the state institution Government Contact Center was substantiated.

Keywords: cost; public; resources; services; marketing system (search for similar items in EconPapers)
JEL-codes: I30 J10 M30 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:44:y:2022:i:4:p:451-460:n:8

DOI: 10.15544/mts.2022.45

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