The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Kyfyak Oleksandr (), Kyfyak Viktoriia (), Kindzerskyi Vitalii (), Kovbas Halyna (), Finagina Olesya () and Todoriuk Serhii ()
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Kyfyak Oleksandr: Dr. Sc., Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine
Kyfyak Viktoriia: PhD, Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine
Kindzerskyi Vitalii: PhD, Assist. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine
Kovbas Halyna: Dr. Sc., Assoc. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine
Finagina Olesya: Dr. Sc., Prof., Cherkasy University, 460 Shevchenko Blvd., Cherkasy, Ukraine
Todoriuk Serhii: PhD, Assist. Prof., Yuriy Fedkovych Chernivtsi National University, 2 Kotsyubynsky Str., Chernivtsi, Ukraine

Management Theory and Studies for Rural Business and Infrastructure Development, 2023, vol. 45, issue 3, 213-220

Abstract: The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.

Keywords: business processes; digital marketing; logistics; agricultural enterprises; optimization; personnel; personnel management; financial management (search for similar items in EconPapers)
JEL-codes: O1 O2 O4 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:45:y:2023:i:3:p:213-220:n:7

DOI: 10.15544/mts.2023.21

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