The Mechanism of the Branding Development of Agrarian Regions in the Conditions of the European Integration

Gazuda Serhiі (), Almashiy Yanina (), Gazuda Lesya (), Kovalska Lubov () and Suvorova Svitlana ()
Additional contact information
Gazuda Serhiі: Assoc. Prof., Uzhhorod National University, 3 Narodna Sq., Uzhhorod, Ukraine
Almashiy Yanina: Assoc. Prof., Uzhhorod National University, 3 Narodna Sq., Uzhhorod, Ukraine
Gazuda Lesya: Dr. Prof., Uzhhorod National University, 3 Narodna Sq., Uzhhorod, Ukraine
Kovalska Lubov: Dr. Prof., Lutsk National Technical University, 75 Lvivska Str., Lutsk, Ukraine
Suvorova Svitlana: PhD, Assoc. Prof., Penitentiary Academy of Ukraine, 34 Honcha str., Chernihiv, Ukraine

Management Theory and Studies for Rural Business and Infrastructure Development, 2024, vol. 46, issue 1, 112-121

Abstract: The article is devoted to the formation of methodological provisions for the mechanism of the branding development of agrarian regions in the conditions of the European integration. The research is based on systemic and synergistic approaches. General scientific and special methods were used to achieve the outlined research goal, namely: method of structural and logical analysis, method of dynamic series and index, methods of induction and deduction, methods of system analysis and generalization, structuring method, method of system analysis, the method of abstraction and formalization, graphic method. By the branding of an agrarian region, the authors understand the long-term process of creating a brand of an agrarian region, based on a systematic approach, which involves forming and conveying to target groups the existing advantages of the region in the field of agro-industrial production through the formation of an attractive image. The goals of branding of agricultural regions are outlined. External and internal factors of influence on the development of the brand of agrarian regions have been studied. The mechanism for the branding development of agrarian regions is proposed.

Keywords: mechanism; branding; agrarian region; regional economy; agriculture; European integration (search for similar items in EconPapers)
JEL-codes: R10 R58 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.15544/mts.2024.12 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:46:y:2024:i:1:p:112-121:n:12

DOI: 10.15544/mts.2024.12

Access Statistics for this article

Management Theory and Studies for Rural Business and Infrastructure Development is currently edited by Rasa Pakeltienė

More articles in Management Theory and Studies for Rural Business and Infrastructure Development from Sciendo
Bibliographic data for series maintained by Peter Golla ().