The Use of AI Tools in Managerial Education

Fabus Juraj (), Garbarova Miriam (), Vartiak Lukas () and Mitkova Ludmila ()
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Fabus Juraj: PhD. University of Zilina, Univerzitna 8251/1, Zilina, Slovakia
Garbarova Miriam: PhD. University of Zilina, Univerzitna 8251/1, Zilina, Slovakia
Vartiak Lukas: PhD. Comenius University in Bratislava, Mlynske luhy 4, Bratislava, Slovakia
Mitkova Ludmila: PhD. Comenius University in Bratislava, Odbojarov 10, P.O.BOX 95, 820 05 Bratislava, Slovakia

Management Theory and Studies for Rural Business and Infrastructure Development, 2025, vol. 47, issue 2, 251-259

Abstract: This paper investigates the use of AI tools—particularly ChatGPT—in managerial education, focusing on its application in the study of E-Commerce and Management. The paper employs qualitative content analysis and experimental testing with selected university students to evaluate the effectiveness of ChatGPT in learning tasks such as essay writing, comprehension, and problem-solving. The findings demonstrate that while ChatGPT enhances student autonomy and critical thinking, it also presents challenges, such as limited access to up-to-date data and the absence of source citations. The paper concludes with practical recommendations for responsibly integrating AI into educational processes to support academic achievement and curriculum innovation.

Keywords: Artificial Intelligence (AI); ChatGPT; Managerial Education; Generative Models; Academic Writing (search for similar items in EconPapers)
JEL-codes: I21 M15 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:47:y:2025:i:2:p:251-259:n:1007

DOI: 10.15544/mts.2025.19

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