The Implementation of TRM Philosophy and 5Qs Model in Higher Education - An Exploratory Investigation at a Swedish University

Zineldin Mosad and Vasicheva Valiantsina
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Zineldin Mosad: Professor in Marketing and Strategic Relationship Management School of Management and Economics, Linnaeus University, Sweden
Vasicheva Valiantsina: Minsk State Linguistic University, Belarus

Nang Yan Business Journal, 2014, vol. 1, issue 1, 65-75

Abstract: Students, their families, employers and the government want the assurance that students will get “good quality” education. The question is: what does “good quality education” mean? This paper seeks to provide the answer as well as some concrete criteria and proposals to improve the objectives and quality of the education systems. We argue in this study that the quality of higher education and student satisfaction is a cumulative construct, summing various facets and variables of the educational institution, such as technical, functional, infrastructure, interaction and atmosphere variables. In this research we describe a study involving a new instrument, i.e. the 5Qs model and a new method which assures the reasonable level of relevance, validity and reliability, while being explicitly change-oriented. The main goal of the empirical part of this study is not to evaluate the performance of the staff or to analyze the student assessment or satisfaction, rather to test the new 5Qs model. The use of the 5Q dimensions provides both a structure for designing a higher education quality measurement instrument and a framework for prioritizing results and findings.

Keywords: higher education; University; Quality; TRM; TQM; 5Qs (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:nybujo:v:1:y:2014:i:1:p:65-75:n:10

DOI: 10.2478/nybj-2014-0010

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