Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

Haan Marieke (), Ongena Yfke P. () and Aarts Kees ()
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Haan Marieke: University of Groningen, Faculty of Arts, PO BOX 716 Groningen 9700 AS, Groningen, the Netherlands.
Ongena Yfke P.: University of Groningen, Faculty of Arts, PO BOX 716 Groningen 9700 AS, Groningen, the Netherlands.
Aarts Kees: University of Twente – Political Science and Research Methods, PO Box 217, Enschede 7522, AE Overijssel, the Netherlands.

Journal of Official Statistics, 2014, vol. 30, issue 2, 355-379

Abstract: This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.

Keywords: Hard-to-survey groups; response-mode choice; mixed mode experiment (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:offsta:v:30:y:2014:i:2:p:25:n:11

DOI: 10.2478/jos-2014-0021

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