E-customer behaviour and cross border shopping development

Jílková Petra () and Králová Petra ()
Additional contact information
Jílková Petra: Masaryk Institute of Advanced Studies, Czech Technical University in Prague, Kolejní 2637/2a, Czech Republic
Králová Petra: Masaryk Institute of Advanced Studies, Czech Technical University in Prague, Kolejní 2637/2a, Czech Republic

Open Economics, 2019, vol. 2, issue 1, 109-123

Abstract: The digitalisation of business processes, cultural backgrounds and consequences on behavioural differences make a direct impact on customer purchase behaviours across different markets. The main aim of this paper is to analyse the effect of the economic situation in the selected countries regarding the e-commerce business. On the sample of the situation in the Czech Republic, the article presents the increasing potential of e-commerce and focuses not only on the statistics review but on the psychological aspects of online behaviour. Firstly, the paper presents a theoretical model for customer purchase behaviour and the development of the theory in correspondence with B2C e-commerce background. Secondly, this research analyses the main aspects of shopping behaviour in selected countries; the research shows the main characteristics of shopping and provides a better understanding of the impact of digitalisation. Finally, the paper confirmed the fact that the Czech e-commerce market is developed and has potential to grow nationally and internationally. The paper investigates online shopping for the period between 2010 – 2017. Finally, the authors discuss all the theoretical and practical implications of these results.

Keywords: e-customer journey; customer purchase behaviour; e-commerce; shopping; STDC concept (search for similar items in EconPapers)
JEL-codes: L86 M31 O33 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/openec-2019-0010 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:openec:v:2:y:2019:i:1:p:109-123:n:10

DOI: 10.1515/openec-2019-0010

Access Statistics for this article

Open Economics is currently edited by Friedrich Schneider

More articles in Open Economics from De Gruyter
Bibliographic data for series maintained by Peter Golla ().