Educational Institution's Image: A Case Study

Marič Miha, Pavlin Jasmina and Ferjan Marko
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Marič Miha: Faculty of Organizational Sciences Kidričeva 55a, University of Maribor, 4000 Kranj, Slovenia
Pavlin Jasmina: Faculty of Organizational Sciences Kidričeva 55a, University of Maribor, 4000 Kranj, Slovenia
Ferjan Marko: Faculty of Organizational Sciences Kidričeva 55a, University of Maribor, 4000 Kranj, Slovenia

Organizacija, 2010, vol. 43, issue 2, 58-65

Abstract: This article presents our findings about the factors influencing educational institution's image. Based on the literature review we composed a web questionnaire which was send to all current students at University of Maribor's Faculty of Organizational Studies. Based on our research results we found out that eight factors influence educational institution's image which have various amounts of influence on the educational institutions image. The factor with the most influence is the quality of professors and of their lectures and the second most important factor is the learning content. These two factors come before all of the others in the matter of influencing the educational institutions image. Our basic recommendation is to build on these factors starting with the most important ones first.

Keywords: education; image; University of Maribor; Faculty of Organizational Sciences; Slovenia; education; image; University of Maribor; Faculty of Organizational Sciences; Slovenia (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:organi:v:43:y:2010:i:2:p:58-65:n:1

DOI: 10.2478/v10051-010-0007-0

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