Factors Affecting Reading Speed Measurements of Coloured Web Pages

Gradišar Mirko, Turk Tomaž and Humar Iztok
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Gradišar Mirko: Faculty of Economics, University of Ljubljana, Kardeljeva pološčad 17, 1000, Ljubljana, Slovenia Faculty of Organizational Sciences, University of Maribor, Kidričeva 55a, 4000 Kranj, Slovenia
Turk Tomaž: Faculty of Economics, University of Ljubljana, Kardeljeva pološčad 17, 1000, Ljubljana, Slovenia
Humar Iztok: Faculty of Electrical Engineering, University of Ljubljana, Tržaška 25, 1000 Ljubljana, Slovenia

Organizacija, 2010, vol. 43, issue 4, 173-185

Abstract: Most of web-based systems use a fashion-driven graphical user interface design which does not necessarily provide the readers with high reading performance of colour variations of text and background. Many studies addressed this problem but none of them succeeded in offering complete and conclusive results in form of reading performance table which could be used in practice. The aim of this paper is to find reasons for these incomplete results. In our research, we firstly analyzed different experiment designs described in the literature and proposals for further research. Consequently, we tried to find an improved design and carried out an experiment involving 270 students who tested 30 web-safe colour combinations. However, our experiment also did not reveal statistically significant differences in reading speed. Therefore the multidimensional scaling (MDS) method was performed to show that the speed of reading cannot be described as a one-dimensional problem.

Keywords: Colour; Speed of Reading; User Interfaces; Web-Based system; Colour; Speed of Reading; User Interfaces; Web-Based system (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:organi:v:43:y:2010:i:4:p:173-185:n:3

DOI: 10.2478/v10051-010-0017-y

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