The Role of Employee Relations in the Level of Internal Integration between Logistics and Marketing Functions: the Case of Slovenian Retail Companies

Topolšek Darja and Čurin Andreja
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Topolšek Darja: Faculty of Logistics, University of Maribor, Mariborska 7, 3000 Celje, Slovenia
Čurin Andreja: University of Maribor, Slomškov trg 15; 2000 Maribor; Slovenia

Organizacija, 2012, vol. 45, issue 1, 3-13

Abstract: Negative employee relations in companies are a ubiquitous phenomenon which, on one hand, may result in dissatisfaction and inefficiency of employees and, on the other hand, disappointing work results. The basis of research work for the following paper forms a definition of internal integration and its level as well as connection with the level of efficiency of inter-functional relations. The empirical part of the research paper examines the influence positive relations between functions may have on the level of internal integration. More specifically, the analysis focuses on employee relations from logistics and marketing functions. The research is based on the quantitative analysis of data acquired from a survey carried out at Slovenian retail companies.

Keywords: Logistics; marketing; internal integration; inter-functional relations; Logistics; marketing; internal integration; inter-functional relations (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:organi:v:45:y:2012:i:1:p:3-13:n:1

DOI: 10.2478/v10051-012-0001-9

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