Extended Technology Acceptance Model for SPSS Acceptance among Slovenian Students of Social Sciences

Brezavšček Alenka (), Šparl Petra () and Žnidaršič Anja ()
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Brezavšček Alenka: University of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, Slovenia
Šparl Petra: University of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, Slovenia
Žnidaršič Anja: University of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, Slovenia

Organizacija, 2014, vol. 47, issue 2, 116-127

Abstract: Background and Purpose - IBM SPSS Statistics is among the most widely used programs for statistical analysis in social sciences. Due to many practical values it is frequently used as a tool for teaching statistical concepts in many social science university programs. In our opinion, motivation to learn and to use SPSS during the studying process plays a significant role in building a positive attitude towards SPSS which influences its usage at the professional level after finishing study. Design/Methodology/Approach - The aim of this paper is the development of the model for analysing the acceptance of the SPSS among university students of social sciences. The model is based on the widely known Technology Acceptance Model (TAM). In addition to the traditional components of the TAM, six external variables were included. The model is tested using the web survey on the university students of social sciences from seven faculties at three Slovenian universities. Results - The evaluation of the questionnaire was performed. Descriptive statistics were calculated. The dependencies among the model components were studied and the significant dependencies were pointed out. Conclusion - The results of the empirical study prove that all external variables considered in the model are relevant, and directly influence both key components of the traditional TAM, ≫Perceived Usefulness≪ and ≫Perceived Ease of Use≪. Therefore, our model is useful to study the adoption and continuous utilization of SPSS among the students of social sciences. The obtained results are useful for educators, and can help them to improve the learning process.

Keywords: university education; statistics; statistics anxiety; SPSS; acceptance; TAM model (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:organi:v:47:y:2014:i:2:p:12:n:3

DOI: 10.2478/orga-2014-0009

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