Effectiveness of Communication Tools in Slovak Enterprises Before and During the Covid-19 Pandemic

Malá Denisa (), Smerek Lukáš (), Minárová Martina () and Bódiová Veronika ()
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Malá Denisa: Matej Bel University in Banská Bystrica, Faculty of Economics, Banská Bystrica, Slovakia
Smerek Lukáš: Matej Bel University in Banská Bystrica, Faculty of Economics, Banská Bystrica, Slovakia
Minárová Martina: Matej Bel University in Banská Bystrica, Faculty of Economics, Banská Bystrica, Slovakia
Bódiová Veronika: Matej Bel University in Banská Bystrica, Faculty of Economics, Banská Bystrica, Slovakia

Organizacija, 2024, vol. 57, issue 3, 275-285

Abstract: Background and purpose The Covid-19 pandemic brought about a shift in the way businesses operate, accelerating the adoption of digital communication tools. The study examines the effectiveness of communication tools in Slovak enterprises, comparing the dynamics before and during the pandemic. The study highlights the need for businesses to address communication-related issues. Methodology An electronic questionnaire was used to collect the data. The representative survey sample consisted of 555 respondents. The results of the research were processed using the statistical tools McNemar Test, Pearsons Chi square test and Cramer’s V. Results Before the pandemic, Slovak enterprises relied on traditional means of communication, with face-to-face meetings, phone calls and emails being the primary means of interaction. However, when the pandemic forced people to work from home, dependence on digital communication tools such as video conferencing and collaboration platforms increased significantly. Conclusion The research findings indicate that during the pandemic, businesses recognized the importance of digital communication tools for sustaining business operations and employee collaboration. In conclusion, the Covid-19 pandemic was a catalyst for the transformation of communication practices in Slovak enterprises. The findings emphasise the continued importance of digital communication tools in the post-pandemic era and the need for businesses to strike a balance between traditional and digital communication methods in order to optimise overall effectiveness.

Keywords: Communication; Communication tools; Effectiveness; Slovak companies; Covid-19 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:organi:v:57:y:2024:i:3:p:275-285:n:1006

DOI: 10.2478/orga-2024-0020

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