Evaluating Attitudes Toward Microchip Implants: A Comparative Study of five Eastern European Countries

Baggia Alenka, Zakonnik Lukasz, Vovk Maryna, Bevanda Vanja, Maltseva Daria, Moissev Stanislav, Werber Borut and Žnidaršič Anja ()
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Baggia Alenka: University of Maribor, Faculty of organizational sciences, Kranj, Slovenia
Zakonnik Lukasz: Department of Computer Science in Economics, University of Łódź: Łódź, Poland
Vovk Maryna: National Technical University “Kharkiv Polytechnic Institute”, Kharkiv, Ukraine
Bevanda Vanja: Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Pula, Croatia
Maltseva Daria: HSE University: Moscow, Russia
Moissev Stanislav: HSE University: Moscow, Russia
Werber Borut: University of Maribor, Faculty of organizational sciences, Kranj, Slovenia
Žnidaršič Anja: University of Maribor, Faculty of organizational sciences, Kranj, Slovenia

Organizacija, 2025, vol. 58, issue 3, 227-250

Abstract: Background and purpose Technology acceptance has been researched for decades. While some technologies are widely accepted, others are perceived as a threat, such as microchip implants. In this study, a two-step structural equation modeling approach was used to evaluate a new research model on microchip implant acceptance. Methodology A structural equation modeling model was developed to identify what influences the perceived acceptance of microchip implants. To determine differences in attitudes toward microchip implants, the study was conducted in five Eastern European countries. Results The results show that the influence of the factors does not differ significantly across the countries studied. Age, trust, and perceived usefulness affected the overall intention to use microchip implants, while ease of use was significant in only one country. Differences were found in perceptions of the right to privacy and conspiracy theories. The usefulness of microchip implants in pandemic was significant in all countries. Conclusion Small differences in attitudes towards microchip implants suggest that a general model of microchip implant acceptance could be constructed based on the data collected. In addition to these findings, our study noted the lack of legislation for microchip implants in the region and a lack of knowledge about this technology.

Keywords: Microchip implant; Near field communication; Behavioural intentions; Structural equation model; Technology acceptance model (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:organi:v:58:y:2025:i:3:p:227-250:n:1002

DOI: 10.2478/orga-2025-0014

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