Competitive factors for microenterprises in the process of marketing and logistic management based on the Kuyavian-Pomeranian Voivodeship

Janczewska Danuta
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Janczewska Danuta: University of Social Sciences

Przedsiębiorczość i Zarządzanie (Entrepreneurship and Management), 2014, vol. 15, issue 2, 93-105

Abstract: Upon accession to the European Union, the SME sector in Poland found itself in a much more difficult situation than that of similar enterprises which had operated in the EU for years. New phenomena have occurred in this environment, including globalization, with not only its economic dimension, but also structural and functional ones, which comprehensively affects all fields of enterprises’ operations. Growth of competitiveness of SMEs, in particular of microenterprises, is a very interesting aspect and questions arise as to possible new methods of management which could help achieve this goal. This article presents the author's own research on SMEs in the Kuyavian-Pomeranian Voivodeship from the perspective of competitive factors in the management process. The factors of chief significance to growth and development are presented as exemplified by marketing and logistic management process in a microenterprise.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:pizeam:v:15:y:2014:i:2:p:93-105:n:7

DOI: 10.2478/eam-2014-0019

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