Methods and Marketing Instruments of Logistic Processes

Janczewska Danuta
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Janczewska Danuta: University of Social Sciences

Przedsiębiorczość i Zarządzanie (Entrepreneurship and Management), 2015, vol. 16, issue 1, 51-64

Abstract: Knowledge about a logistic process in SMEs can be the way to growth of competitiveness of a company by improving those processes. One of the ways can be use of marketing as a support of a logistic process. Identification of logistic activities, logistic process and management should be based on full knowledge about market and its participants. Achieving knowledge and accumulation as a resource allow increasing logistic standards such as supply process, production, storage and distribution. It can contribute to recognize possibilities of competitor´s opportunities. Using marketing methods and instruments in logistic processes can increase competitiveness of SMEs.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:pizeam:v:16:y:2015:i:1:p:51-64:n:4

DOI: 10.1515/eam-2015-0004

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