Analysing the Determinants of Fresh Beef Consumption and its Marketing Efficiency in Nigeria: A Rural Perspective

Abubakar Aliyu (), Ja’afar-Furo Muhammad R. and Abdullahi A’ishatu
Additional contact information
Abubakar Aliyu: Adamawa State University, Mubi, Nigeria
Ja’afar-Furo Muhammad R.: Adamawa State University, Mubi, Nigeria
Abdullahi A’ishatu: Adamawa State University, Mubi, Nigeria

Journal of Agribusiness and Rural Development, 2024, vol. 73, issue 3, 282-293

Abstract: This survey determined the factors influencing fresh beef consumption and its marketing efficiency among consumers and sellers, respectively, in rural communities of Maiha Local Government Area (LGA), Adamawa State, Nigeria. Combined purposive and random sampling methods were employed in the selection of respondents for the study. A structured questionnaire, group discussion and an interview schedule were used to source the data. Descriptive statistics, multiple regression analysis and marketing efficiency were the measures adopted in analysing the data. The findings show that males (69.96%), who were mostly married and educated, were the major consumers of beef in rural areas. A large proportion were farmers with a monthly income between ₦20,000 and ₦50,000, and the majority were middle-aged persons with a household size of 1–5 individuals. Major significant (p

Keywords: beef; consumers; consumption; efficiency; marketing; Nigeria (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.17306/j.jard.2024.01803 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:pojard:v:73:y:2024:i:3:p:282-293:n:1005

DOI: 10.17306/j.jard.2024.01803

Access Statistics for this article

Journal of Agribusiness and Rural Development is currently edited by Agnieszka Baer-Nawrocka

More articles in Journal of Agribusiness and Rural Development from Sciendo
Bibliographic data for series maintained by Peter Golla ().