How to Effectively Build the Image of an Emerging Destination

Skowronek Ewa (), Brzeziñska-Wójcik Teresa and Stasiak Andrzej
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Skowronek Ewa: Department of Regional Geography and Tourism, University of Maria Curie-Skłodowska, Lublin, Poland
Brzeziñska-Wójcik Teresa: Department of Regional Geography and Tourism, University of Maria Curie-Skłodowska, Lublin, Poland
Stasiak Andrzej: Institute of Urban Geography, Tourism Studies and Geoinformation, Faculty of Geographical Sciences, University of Lodz, Lodz, Poland

Quaestiones Geographicae, 2023, vol. 42, issue 4, 143-156

Abstract: Only a few studies have focused on building the image of emerging destinations. The region’s image is influenced by its tourist attractiveness (image-related perception) and the knowledge about its tourist attributes (recognition). To build the image of emerging destinations, the attributes of attractiveness should be identified. In this study, such an attempt was made for Lublin Province. A diagnostic survey and statistical methods were used to assess the perception of its attractiveness and the recognition of the attractiveness attributes by visitors. Lublin Province has no tourism image, and its attractiveness attributes are identified only vaguely. The landscape is the only attribute on which the image of this destination can be built.

Keywords: destination image; emergent destinations; building image; campaign efficiency; Lublin Province; Poland (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:quageo:v:42:y:2023:i:4:p:143-156:n:1

DOI: 10.14746/quageo-2023-0034

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