Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

Pupentsova Svetlana (), Alekseeva Natalia (), Antoshkova Natalia () and Pshebel‘skaya Lyudmila ()
Additional contact information
Pupentsova Svetlana: Peter the Great St. Petersburg Polytechnic University
Alekseeva Natalia: Peter the Great St. Petersburg Polytechnic University
Antoshkova Natalia: Saint-Petersburg State Institute of Technology
Pshebel‘skaya Lyudmila: Belarusian State Technological University

Real Estate Management and Valuation, 2022, vol. 30, issue 2, 47-60

Abstract: The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected with the market saturation. The study aims to assess the impact of modern digital technologies on the performance of a shopping and entertainment center. Research was conducted using the example of a retail and entertainment center in Saint-Petersburg. The work proposes a “smart” approach to management, where additional investments are taken into account when the digital infrastructure is being created. The research shows that the transition from a traditional business management to a “smart” variant of property object‘s development, based on the active use of digital technologies, leads to a significant increase in its capitalization, traffic, average bill and occupancy by tenants. The novelty of the following work is to justify the economic efficiency of the application of digital technologies‘ in retail based on the calculation of the retail and entertainment center‘s capitalization value change under the influence of the implementation of automated accounting. The presented research can be used to develop a methodology for assessing the impact of the introduction of digital technologies on the efficiency of shopping and entertainment facilities.

Keywords: real property; digital technologies; “smart”approach to management; capitalization (search for similar items in EconPapers)
JEL-codes: L85 R33 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/remav-2022-0013 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:remava:v:30:y:2022:i:2:p:47-60:n:3

DOI: 10.2478/remav-2022-0013

Access Statistics for this article

Real Estate Management and Valuation is currently edited by Sabina Zrobek

More articles in Real Estate Management and Valuation from Sciendo
Bibliographic data for series maintained by Peter Golla ().