The Customer Relationship Management in Terms of Business Practice in Slovakia

Urdziková Jana (), Jakábová Martina () and Saniuk Sebastian ()
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Urdziková Jana: Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institut of Industrial Engineering, Management and Quality, Paulínska 16, 917 24 Trnava, Slovak Republic
Jakábová Martina: Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institut of Industrial Engineering, Management and Quality, Paulínska 16, 917 24 Trnava, Slovak Republic
Saniuk Sebastian: University of Zielona Góra, Faculty of Economics and Management, ul. Podgórna 50, 65-246 Zielona Góra

Research Papers Faculty of Materials Science and Technology Slovak University of Technology, 2012, vol. 20, issue Special-Number, 26-34

Abstract: The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.

Keywords: Customer; Customer relationship management; Business subject (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:repfms:v:20:y:2012:i:special_number:p:26-34:n:18

DOI: 10.2478/v10186-012-0022-5

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