Voluntary Tools Of The Environmental Oriented Product Policy

Rusko Miroslav ()
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Rusko Miroslav: doc. RNDr. Miroslav Rusko, PhD., Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Safety, Environment and Quality, Paulínska 16, 917 24 Trnava, Slovak Republic

Research Papers Faculty of Materials Science and Technology Slovak University of Technology, 2015, vol. 23, issue 36, 117-124

Abstract: Environmentally oriented product policy is in general determined by the relationships between its aims – subjects – objects - tools. It is based on the integrated approach to the product life cycle, which anticipates an enormous amount of information. It has to solve the questions of the international trade as well as the rules of the International Trade Organization. New forms of preventive environmental strategies and especially Green Marketing are being introduced helping to solve environmental problems and environmental motivation of producers. Many producers face great attention of the public regarding their approach to the environment. Despite the fact that the customers buy products fairly prudently and their behaviour is markedly affected by prices, a particular part of the population prefers the products that do not burden the environment. This brings about a situation, in which the producers within their mutual competition and in relation to customers are enforced to behave responsibly.

Keywords: environment; product; policy; ecolabelling; Life-Cycle Assessment; ecodesign; marketing (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:repfms:v:23:y:2015:i:36:p:117-124:n:14

DOI: 10.1515/rput-2015-0014

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