Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

Šujaková Monika (), Golejová Simona () and Sakál Peter ()
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Šujaková Monika: SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA, INSTITUTE OF INDUSTRIAL ENGINEERING AND MANAGEMENT, ULICA JÁNA BOTTU 2781/25, 917 24 Trnava, Slovak Republic
Golejová Simona: SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA, INSTITUTE OF INDUSTRIAL ENGINEERING AND MANAGEMENT, ULICA JÁNA BOTTU 2781/25, 917 24 Trnava, Slovak Republic
Sakál Peter: SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, FACULTY OF MATERIALS SCIENCE AND TECHNOLOGY IN TRNAVA, INSTITUTE OF INDUSTRIAL ENGINEERING AND MANAGEMENT, ULICA JÁNA BOTTU 2781/25, 917 24 TRNAVA, SLOVAK REPUBLIC

Research Papers Faculty of Materials Science and Technology Slovak University of Technology, 2017, vol. 25, issue 41, 9-16

Abstract: In the contribution the authors deal with the design and use of a sustainable marketing communication strategy of an ideal industrial enterprise in the Slovak Republic. The concept of an ideal enterprise is designed to increase the enterprise's sustainable competitiveness through the formation of a corporate image. In the framework of the research, the practical application of the draft concept was realized through a semi-structured interview in the form of propositional logic.

Keywords: sustainable development; sustainable corporate social responsibility; sustainable marketing; marketing tools (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:repfms:v:25:y:2017:i:41:p:9-16:n:1

DOI: 10.1515/rput-2017-0015

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