Digital or Innovative: understanding “Digital Literacy – Practice – Innovative Work Behavior” Chain

Pilav-Velić Amila (), Černe Matej (), Trkman Peter (), Wong Sut I () and Abaz Anela Kadić ()
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Pilav-Velić Amila: PhD, Associate Professor, School of Economics and Business, University of Sarajevo; Address: Trg oslobođenja Alija Izetbegović 1, Sarajevo, B&H
Černe Matej: PhD, Associate Professor, School of Economics and Business, University of Ljubljana
Trkman Peter: PhD, Full Professor, School of Economics and Business, University of Ljubljana
Wong Sut I: PhD, Full Professor and Head of Department, Department of Communication and Culture, BI Norwegian Business School
Abaz Anela Kadić: MA, Centre for Development Evaluation and Social Science Research

South East European Journal of Economics and Business, 2021, vol. 16, issue 1, 107-119

Abstract: Digital transformation has put tremendous pressure on employees to innovate with the use of information technology (IT). This paper explores the extent to which digital literacy and personal innovativeness contribute to individual’s innovative work behavior (IWB). To test our hypotheses, we apply double bootstrapping chained mediation analyses paired with relative importance analysis on a dataset collected from employees (N = 167) in a pharmaceutical company. The results showed the existence of a double-mediation chain whereby digital practices and attitude toward digitalized innovation mediate the positive relationship between digital literacy and IWB. Surprisingly, said chain was not supported for personally innovative individuals, indicating that digital literacy plays a relatively more important role in stimulating attitudes toward digitalized innovation and IWB. Our findings add further specificity to research on digital natives and may help organizations understand the role of digital literacy and personal innovativeness in organizationally-relevant outcomes, such as IWB.

Keywords: Digital literacy; Personal innovativeness; Attitude toward digitalized innovation; Innovative work behavior (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:vrs:seejeb:v:16:y:2021:i:1:p:107-119:n:4

DOI: 10.2478/jeb-2021-0009

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