Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model

Užar Dubravka () and Filipović Jelena ()
Additional contact information
Užar Dubravka: PhD student, Faculty of Economics and Business, University of Belgrade, Republic of Serbia, Postal address: Kopernikova 51/7, 21000 Novi Sad, Serbia
Filipović Jelena: PhD, Full Professor, Faculty of Economics and Business, University of Belgrade, Republic of Serbia

South East European Journal of Economics and Business, 2023, vol. 18, issue 2, 87-96

Abstract: This study aimed to investigate determinants of purchase cheeses with GIs in developing country and to analyze to what extent these factors affected individuals’ purchasing intention, because there is a growing interest in geographical indications of origin (GIs) as a tool for product differentiation. An extension of the theory of planned behavior (TPB) is used as the framework of the study. To get a deeper insight into the influence of unobserved exogenous latent variables on consumers’ intentions to purchase GI cheeses, SEM and Logit models were combined and the SEM-Logit integration model was constructed. The study supports extended model of TPB, which includes trust and loyalty, as a useful framework to understand the consumers’ intentions to buy the investigated product category. The results from SEM-Logit show that attitude, subjective norms, perceived behavioral control, trust, loyalty, education and monthly income have significant impacts on intention to purchase cheeses with GIs. The findings of this research provide important contribution for understanding GI cheeses’ consumption intention and behavior.

Keywords: Geographical indication; Theory of planned behavior (TPB); Cheese purchasing (search for similar items in EconPapers)
JEL-codes: C30 M31 Q13 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/jeb-2023-0020 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:seejeb:v:18:y:2023:i:2:p:87-96:n:4

DOI: 10.2478/jeb-2023-0020

Access Statistics for this article

South East European Journal of Economics and Business is currently edited by Adnan Efendic, Vesna Babić-Hodović and Aziz Šunje

More articles in South East European Journal of Economics and Business from Sciendo
Bibliographic data for series maintained by Peter Golla ().