Should Italians, Croats and Slovenes Work Together in Developing a Northern Adriatic Tourist Destination?

Prasnikar Janez, Zabkar Vesna and Rajkovic Tanja
Additional contact information
Prasnikar Janez: Faculty of Economics, University of Ljubljana, Kardeljeva ploscad 17, 1000 Ljubljana, Slovenia
Zabkar Vesna: Faculty of Economics, University of Ljubljana, Kardeljeva ploscad 17, 1000 Ljubljana, Slovenia
Rajkovic Tanja: Faculty of Economics, University of Ljubljana, Kardeljeva ploscad 17, 1000 Ljubljana, Slovenia

South East European Journal of Economics and Business, 2007, vol. 2, issue 2, 57-68

Abstract: The article assesses opportunities for creating a macro-tourist destination in the region of the Northern Adriatic. Research was based on a survey of more than 1700 summer tourists in three different sea towns, namely Grado in Italy, Opatija in Croatia and Portorož in Slovenia in 2004. The three countries share a common past under the Austro-Hungarian monarchy and are headed for a common future within the European Union. Survey results of tourists' motivations and destination quality perceptions support the notion that the Northern Adriatic is considered by many central Europeans as the "sea closest to home". Thus, EU efforts under the framework of the Cohesion Policy of EU regions could also be adopted in the area of joint destination management of the Northern Adriatic. A Destination Management Organization for the three regions should be established as the main agent of change in the destination management of the region.

Keywords: Macro Tourist Destination; Cross-Border Cooperation; Tourist Behavior; Destination Management Organization; Macro Tourist Destination; Cross-Border Cooperation; Tourist Behavior; Destination Management Organization (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/v10033-007-0006-0 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:seejeb:v:2:y:2007:i:2:p:57-68:n:6

DOI: 10.2478/v10033-007-0006-0

Access Statistics for this article

South East European Journal of Economics and Business is currently edited by Adnan Efendic, Vesna Babić-Hodović and Aziz Šunje

More articles in South East European Journal of Economics and Business from Sciendo
Bibliographic data for series maintained by Peter Golla ().