Tailoring a Fashionable Self: Sartorial Practices in an Emerging Market Context

Alin Croitoru (), Rusu Horațiu () and Rusu Mihai Stelian ()
Additional contact information
Rusu Horațiu: Lucian Blaga University of Sibiu, Department of Journalism, Public Relations, Sociology, and Psychology, 2-4 Lucian Blaga, 550169 Sibiu, Romania
Rusu Mihai Stelian: Lucian Blaga University of Sibiu, Department of Journalism, Public Relations, Sociology, and Psychology, 2-4 Lucian Blaga, 550169 Sibiu, Romania

Social Change Review, 2015, vol. 13, issue 2, 137-158

Abstract: This study consists in a quantitative analysis of fashion preferences, examining various factors influencing clothing personalization. The first part of the paper sets out the theoretical framework, discussing the historical relationship between the emergence of modernity and the configuration of fashion industry. The study proceeds with detailing the regional context where the empirical research is grounded, paying particular attention to the development and current status of the region’s clothing industry. After presenting the data and the methodology, the paper discusses the empirical findings followed by their interpretation. Based on the results we argue that the level of education, marital status, shopping frequency, and the importance of clothing quality are the most important predictors in fashioning individuals’ sartorial choices as well as their preference for clothing personalization.

Keywords: Clothing; preferences; Fashion; behaviour; Market; standardization; Personalization (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/scr-2015-0013 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:socchr:v:13:y:2015:i:2:p:137-158:n:3

DOI: 10.1515/scr-2015-0013

Access Statistics for this article

Social Change Review is currently edited by Anca Bejenaru and Dave Trotman

More articles in Social Change Review from Sciendo
Bibliographic data for series maintained by Peter Golla ().