Effect of Cooperation with Universities on the Innovativeness of Tourism Enterprises

Marcin Olszewski

Polish Journal of Sport and Tourism, 2021, vol. 28, issue 1, 30-34

Abstract: Introduction. Tourism enterprises operating in a dynamic environment mitigate the erosion of competitive advantages by introducing new products, processes or marketing activities. Universities may serve as one of the essential sources of knowledge, enabling tourism enterprises to implement innovations. The article aims to identify the importance of cooperation with universities in driving innovation in tourism enterprises. Material and methods. To achieve the aim of the paper, an empirical study was carried out on a sample of 383 hotels and tour operators. Results. As a result, it was found that universities play a relatively minor role in innovation implementation and for inspiring innovative activity. However, the role of universities is highly diversified. For almost one-third of the entities, universities are important for innovative activities – they play a greater role in large entities, belonging to chains and operating longer on the market. It has also been identified that incremental and marketing innovations are most frequently created due to cooperation. Conclusions. Results indicate that for increased universities’ role in innovation, companies’ resources and absorption capacity are required. The article also suggests further directions of research on relations between universities and tourism enterprises.

Keywords: tourism enterprises; innovations; universities; cooperation (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/pjst-2021-0006 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:spotou:v:28:y:2021:i:1:p:30-34:n:1

DOI: 10.2478/pjst-2021-0006

Access Statistics for this article

Polish Journal of Sport and Tourism is currently edited by Ryszard Cieśliński

More articles in Polish Journal of Sport and Tourism from Sciendo
Bibliographic data for series maintained by Peter Golla ().