Digital Inclusion of Tourism Business in the Conditions of Global Smartization: Potential, Mechanisms and Strategic Tools

Kochuma Inna (), Hranovska Viktoriia, Demko Valentina, Dzhumurat Volodymyr and Horiashchenko Maksym
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Kochuma Inna: Bohdan Khmelnytsky National University of Cherkasy, Department of Tourism and Hotel and Restaurant Business, Ukraine
Hranovska Viktoriia: Kherson State Agrarian and Economic University, Department of Tourism, Hotel and Restaurant Business and Foreign Languages, Ukraine
Demko Valentina: Dmytro Motornyi Tavria State Agrotechnological University, Department of Economics and Business, Ukraine
Dzhumurat Volodymyr: Bohdan Khmelnytsky National University of Cherkasy, Department of Tourism and Hotel and Restaurant Business, Ukraine
Horiashchenko Maksym: Bohdan Khmelnytsky National University of Cherkasy, Department of Tourism and Hotel and Restaurant Business, Ukraine

Polish Journal of Sport and Tourism, 2024, vol. 31, issue 4, 33-45

Abstract: Introduction. The study examines the digital inclusion of the tourism industry amidst global smartization. This study is especially relevant given the transformative impact of smartization on economic systems and business models. The article aims to develop a criterion-based, three-dimensional framework for integrating digital technologies into the tourism industry under these conditions. Material and methods. The study employs a multi-dimensional methodology, integrating correlation-regression analysis, econometric modeling, and a criterion-based format to evaluate the digital inclusion of tourism businesses. Data from global tourism reports and smartization indicators are used to analyze patterns of digital transformation. Results. Key findings include the determination of income from online bookings, the share of online travel companies’ income by market segments, and the dynamics of digital technology integration in the global tourism industry. Smart systems, such as AI-driven platforms and big data analytics, are identified as key drivers of efficiency, enhanced customer experiences, and economic resilience. The study categorizes countries based on their levels of digital inclusion, highlighting disparities between developed and developing regions. Conclusions. Digital transformation is substantiated to reshape the tourism industry, contributing to global economic recovery and sustainable development. Smart technology integration fosters innovation, reduces operational costs, and enhances service quality. The research provides actionable insights for achieving long-term economic and environmental benefits in the global tourism sector.

Keywords: digital technologies; global smartization; tourism business potential; tourism industry; smart-systems (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:spotou:v:31:y:2024:i:4:p:33-45:n:1005

DOI: 10.2478/pjst-2024-0025

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