The Economic Impact of Consumer Purchases in Fast Fashion Stores

Knošková Ľubica () and Garasová Petra ()
Additional contact information
Knošková Ľubica: PhD., University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta 1, Bratislava, Slovakia
Garasová Petra: University of Economics in Bratislava, Faculty of Commerce, Department of Commodity Science and Product Quality, Dolnozemská cesta 1, Bratislava, Slovakia

Studia Commercialia Bratislavensia, 2019, vol. 12, issue 41, 58-70

Abstract: In recent years fast fashion has become a new trend. Fast fashion has changed the way how consumers are dressed and think about fashion. Clothes became cheaper, and shopping became a form of entertainment. The aim of the paper is to identify the economic impact of consumer purchases in fast fashion stores. Authors discuss fast fashion situation using results of own consumer survey, case studies, research studies and secondary data applying analysis, Abstraction, synthesis, deduction, comparison, description, and specification. Authors conclude that consumers’ purchases have a big impact on economics, because how we found out, fast fashion has a growing trend both in stores and in ecommerce. Form our survey it is evident that majority of consumers cannot link the high perceived quality of the clothing during shopping in fast fashion stores with achieved low level of durability during wearing. Increasing customer consumption can have a positive effect on economics, but also a negative impact on environment.

Keywords: fast fashion; consumer behaviour; economic impact (search for similar items in EconPapers)
JEL-codes: E21 M21 M31 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/stcb-2019-0006 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:stcomb:v:12:y:2019:i:41:p:58-70:n:4

DOI: 10.2478/stcb-2019-0006

Access Statistics for this article

Studia Commercialia Bratislavensia is currently edited by Viera Kubičková

More articles in Studia Commercialia Bratislavensia from Sciendo
Bibliographic data for series maintained by Peter Golla ().