Cross-border Cultural Tourism in Europe: Drivers for Cross-border Travels for the Performing Arts

Tajtáková Mária, Kopaničová Janka and Francová Zuzana
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Tajtáková Mária: National Centre for European and Global Studies of the Slovak republic, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovak
Francová Zuzana: Faculty of Commerce, Department of Marketing, University of Economics, Dolnozemská cesta 1, 852 35 Bratislava, Slovakia

Studia Commercialia Bratislavensia, 2010, vol. 3, issue 9, 118-126

Abstract: The aim of this paper is to examine the drivers for cross-border tourist exchanges between the two closest capitals in Europe - Bratislava (Slovakia) and Vienna (Austria). We focus on the field of cultural tourism in view of the cross-border visits to two major performing arts institutions - the Slovak National Theatre in Bratislava and the Staatsoper in Vienna. The basic question raised by the study is: What makes tourists travel for the performing arts? The paper presents partial results of a bigger research analyzing intercultural differences in perception of cultural products among different audiences.

Keywords: Cultural tourism; cross-border visitors; performing arts; consumer behaviour (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:stcomb:v:3:y:2010:i:9:p:118-126:n:2

DOI: 10.2478/v10151-010-0004-6

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