Design Management

Knošková Ľubica
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Knošková Ľubica: Obchodná fakulta, Katedra tovaroznalectva a kvality tovaru, Ekonomická univerzita v Bratislave, Dolnozemská cesta 1, 852 35 Bratislava

Studia Commercialia Bratislavensia, 2011, vol. 4, issue 13, 91-101

Abstract: The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of design management relates to certain management activities, methods and skills that are required to optimize and manage design processes. The objective of Design management is the creation of synergy between the creative realm and the business realm. Factors influencing the level of design management are analyzed and suggestions for incorporating design as strategic function are outlined.

Keywords: Design; product design; design management; innovation (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:stcomb:v:4:y:2011:i:13:p:91-101:n:2

DOI: 10.2478/v10151-011-0002-3

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