Analysis of E-marketing Strategies

Hasan Jamal
Additional contact information
Hasan Jamal: Faculty of Commerce, Department of Business Technology, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava

Studia Commercialia Bratislavensia, 2011, vol. 4, issue 14, 201-208

Abstract: The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.

Keywords: E-Marketing; World Wide Web; email campaign; E-marketing strategies; E-marketing strategies steps (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/v10151-011-0006-z (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:stcomb:v:4:y:2011:i:14:p:201-208:n:2

DOI: 10.2478/v10151-011-0006-z

Access Statistics for this article

Studia Commercialia Bratislavensia is currently edited by Viera Kubičková

More articles in Studia Commercialia Bratislavensia from Sciendo
Bibliographic data for series maintained by Peter Golla ().