Mobile Marketing

Hovančáková Dominika
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Hovančáková Dominika: Faculty of Commerce, Department of Marketing, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava

Studia Commercialia Bratislavensia, 2011, vol. 4, issue 14, 211-225

Abstract: In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with possibilities to measure their impact on marketing communication.

Keywords: Mobile marketing; SMS marketing; MMS marketing; Mobile Advertising; MMR - Mobile Marketing; mCommerce; mBanking; mWallet; mPay; Mobile Internet; Mobloging; mIM (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:stcomb:v:4:y:2011:i:14:p:211-225:n:3

DOI: 10.2478/v10151-011-0007-y

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