Online Marketing Strategies for Travel Agencies

Volek Martin
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Volek Martin: Faculty of Commerce, Department of Services and Tourism, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava, Slovakia

Studia Commercialia Bratislavensia, 2011, vol. 4, issue 16, 590-599

Abstract: This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

Keywords: Online marketing; travel agency; activation of tourist industry; Russia (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:stcomb:v:4:y:2011:i:16:p:590-599:n:3

DOI: 10.2478/v10151-011-0013-0

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