Triads or tetrads? Comparison of two methods for measuring the similarity in preferences under incomplete block design

Zaborski Artur ()
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Zaborski Artur: Wroclaw University of Economics, Faculty of Economics and Finance, Poland .

Statistics in Transition New Series, 2022, vol. 23, issue 3, 185-198

Abstract: The measurement of preferences can be based on historical observations of consumer behaviour or on data describing consumer intentions. In the latter case, the measure-ment of preferences is performed using methods which express consumer attitudes at the time of research. However, most of these methods are very laborious, especially when a large number of objects is tested. In such cases incomplete analyses may prove useful. An incomplete analysis involves the division of objects into subgroups, so that each pair of objects appears at exactly the same frequency and all objects are in each subgroup.

Keywords: measurement of preferences; triads; tetrads; multidimensional scaling (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:stintr:v:23:y:2022:i:3:p:185-198:n:4

DOI: 10.2478/stattrans-2022-0037

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