The Impact of the Problems Faced by Online Customers on Ecommerce

Sabou Simona (), Avram-Pop Bianca and Zima Liliana Adela
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Sabou Simona: Technical University of Cluj-Napoca, Romania
Avram-Pop Bianca: Technical University of Cluj-Napoca, Romania
Zima Liliana Adela: Technical University of Cluj-Napoca, Romania

Studia Universitatis Babeș-Bolyai Oeconomica, 2017, vol. 62, issue 2, 77-88

Abstract: The purpose of this study is to identify the behavior of customers in the online environment. We analyzed the evolution, characteristics, advantages and disadvantages of this type of commerce, and its implications on the consumers. In order to identify the customers’ behavior online, we selected three variables which are characterized by time intervals of the latest online order, and six variables which analyze the main problems faced by consumers of goods/services bought online (a long shipping time, damaged products, non-compliant products, fraud related issues, underperforming complaint system, technical issues, lack of customer and legal aspects). Online commerce is less developed in the Czech Republic, Romania, Poland, Lithuania, Ireland, Bulgaria, Estonia, Slovenia and Norway. But, the advantages of ecommerce weigh more for the consumer than the problems they face, for example: online shoppers will continue to make online purchases even if they have experienced delays in delivering goods/services, damaged products, online fraud, technical problems or difficulties in finding information about the warranty of goods/services.

Keywords: e-commerce; unsatisfied customers; European states (search for similar items in EconPapers)
JEL-codes: E20 F10 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:subboe:v:62:y:2017:i:2:p:77-88:n:5

DOI: 10.1515/subboec-2017-0010

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