Probabilistic Model on Buying Decision of Higher Education Services

Blaga Radu Lucian () and Blaga Alexandru
Additional contact information
Blaga Radu Lucian: “Vasile Goldiş” Western University of Arad
Blaga Alexandru: “Vasile Goldiş” Western University of Arad

Studia Universitatis „Vasile Goldis” Arad – Economics Series, 2018, vol. 28, issue 2, 48-69

Abstract: Buying decisions are determined by two key factors: endogenous factor that belongs to the buyer (which is present at least the attitudinal variable) and exogenous factors such demo-economic, sociological, psychological, marketing mix, linked all more or less by the product or the service offered for purchase and consumption. The study aims to use Rasch’s model to express the likelihood that a consumer will make the decision to purchase a higher educational service. Applied to item solving, Rasch probabilistic model, on which the research methodology study is largely supported, states that the probability of success in solving an item depends on two factors. The one belongs to that who solves the item - the human factor, called the latent trait, and the other belongs to the item, called the facility of the item The purchase decision approach using the Rasch model results validity is mainly based on the isometry of the two situations The results of the study describe behavioral probability situations where customers who make university education services purchasing decisions can themselves be found. We recommend the educational marketing strategies based on the analysis made on the applied model, which may increase the students’ enrolled number in a particular university.

Keywords: Rasch’s probabilistic model; buying decision; higher education services; brand; attitude (search for similar items in EconPapers)
JEL-codes: C59 I21 M37 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/sues-2018-0009 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:suvges:v:28:y:2018:i:2:p:48-69:n:4

DOI: 10.2478/sues-2018-0009

Access Statistics for this article

Studia Universitatis „Vasile Goldis” Arad – Economics Series is currently edited by Florin Cornel Dumiter

More articles in Studia Universitatis „Vasile Goldis” Arad – Economics Series from Sciendo
Bibliographic data for series maintained by Peter Golla ().